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BTS’ RM to Address APEC CEO Summit, Pioneering K-Pop Influence
BTS’ RM will be the first K-pop artist to address the APEC CEO Summit, highlighting the growing influence of pop culture in global business.
Seoul, South Korea — RM, the leader of the globally acclaimed K-pop group BTS, is set to make history as the first K-pop artist to address the APEC CEO Summit on November 16, 2025. This landmark appearance underscores the increasing intersection of entertainment and global business, as RM aims to bridge cultural insights with corporate leadership.
This moment is significant not only for RM but also for the K-pop industry at large. It reflects a growing recognition of the cultural sector’s role in shaping global economic discussions. As the world grapples with challenges such as climate change, technological innovation, and economic recovery, the perspectives of cultural icons like RM could provide fresh insights into leadership and collaboration.

The APEC CEO Summit, held in the bustling metropolis of Bangkok, Thailand, will gather business leaders from across the Asia-Pacific region. RM’s participation is part of a broader trend where cultural figures are stepping into roles traditionally reserved for corporate executives and policymakers. His address will focus on themes of innovation, sustainability, and the importance of cultural exchange in fostering economic growth.
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RM, born Kim Nam-joon, has transcended his role as a musician. With a degree in Broadcasting and Entertainment from the Global Cyber University and a reputation as a thoughtful leader, he has consistently advocated for social issues, including mental health and education. His influence extends beyond music; he has been a voice for his generation, often addressing topics that resonate deeply with youth globally.
The APEC CEO Summit, held in the bustling metropolis of Bangkok, Thailand, will gather business leaders from across the Asia-Pacific region.
The impact of K-pop on the global economy is substantial. According to a report by the Korea Creative Content Agency, the K-pop industry contributed approximately $5 billion to South Korea’s economy in 2022 alone, a figure expected to grow as the genre continues to penetrate international markets. The global reach of BTS, with over 40 million album sales and a massive social media following, exemplifies how cultural phenomena can drive economic engagement and tourism.
Moreover, RM’s involvement in the APEC Summit highlights a shift in how companies view talent. Businesses are increasingly recognizing that diverse perspectives—including those from cultural sectors—are crucial for innovation. In a world where consumer preferences are rapidly evolving, having leaders who understand cultural nuances can provide a competitive edge.
Various business leaders view RM’s participation as a unique opportunity. “Cultural leaders like RM can inspire new ways of thinking about corporate responsibility and global citizenship,” said Dr. Alice Choi, a professor of business at Seoul National University. “His ability to connect with younger audiences can help bridge the gap between traditional business practices and modern consumer expectations.”
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Read More →However, some critics voice concerns about the commercialization of cultural figures in serious business discussions. They argue that while RM brings charisma and a fresh perspective, it is essential to ensure that the focus remains on substantive dialogue rather than celebrity appeal. “We need to be cautious about the potential dilution of serious issues in favor of entertainment,” remarked Dr. Lee Sung-min, an economist specializing in cultural industries.
Looking ahead, RM’s address at the APEC CEO Summit could set a precedent for future collaborations between cultural and corporate leaders. As the lines between entertainment and business continue to blur, the potential for innovative partnerships becomes increasingly apparent. Companies may start to seek collaborations with cultural figures not just for marketing but also for strategic insights that can drive their missions forward.
Various business leaders view RM’s participation as a unique opportunity.
The significance of RM’s role at the APEC Summit is emblematic of a broader trend where cultural leaders are becoming key players in the dialogue surrounding global business challenges. As industries evolve, the inclusion of diverse voices—especially those from influential cultural backgrounds—will likely shape the future of work and leadership in unprecedented ways.









