No products in the cart.
Connected World, No Boundaries
In the early eighties, I secured one of the first marketing management positions in the New Zealand electricity industry. Macro-economic reforms unleashed by the newly elected Labour government of David Lange saw divestment of state-owned telecommunication and electricity distribution utilities, including my new employer. I reported to the CEO along with other divisional heads of finance, human resources, engineering construction and electricity generation. The express objective of the marketing management position was to assist the CEO in transforming the organization from an engineering-driven public utility to a customer-focused business enterprise.Although I was excited about my position as the face of
Premium Content
To read the rest of this article, please Subscribe to our premium service.
Already a subscriber? Log In to continue reading.
In the early eighties, I secured one of the first marketing management positions in the New Zealand electricity industry. Macro-economic reforms unleashed by the newly elected Labour government of David Lange saw divestment of state-owned telecommunication and electricity distribution utilities, including my new employer. I reported to the CEO along with other divisional heads of finance, human resources, engineering construction and electricity generation. The express objective of the marketing management position was to assist the CEO in transforming the organization from an engineering-driven public utility to a customer-focused business enterprise.Although I was excited about my position as the face of […]
Premium Content
To read the rest of this article, please Subscribe to our premium service.
Already a subscriber? Log In to continue reading.