Jakarta, Indonesia — The Indonesian creative sector has made a remarkable leap in its export capabilities, contributing $25 billion to the national economy in 2025. This surge comes during the first year of leadership under the Prabowo-Gibran administration, which has prioritized the creative industries as a key driver of growth.

Statistics show that the creative economy now represents a substantial portion of Indonesia’s GDP, highlighting the importance of media, entertainment, and design sectors. This growth reflects not only a shift in government policy but also a broader global trend where creativity is increasingly recognized as a vital economic engine.

Under the leadership of Minister Prabowo Subianto and Deputy Governor Gibran Rakabuming Raka, initiatives aimed at fostering innovation and entrepreneurship within the creative space have gained momentum. The government has implemented various programs to support small and medium enterprises (SMEs) in the creative sector, which have historically faced challenges in accessing funding and resources.

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In 2025, the Indonesian government launched several key initiatives focused on digital skills training, content creation, and marketing support for creative entrepreneurs. These programs are designed to equip the workforce with the necessary skills to thrive in a rapidly evolving digital landscape. As a result, many local businesses have expanded their reach to international markets, significantly boosting export figures.

These programs are designed to equip the workforce with the necessary skills to thrive in a rapidly evolving digital landscape.

Moreover, the rise of digital platforms has enabled Indonesian creators to showcase their work globally. Streaming services, online marketplaces, and social media platforms have become vital tools for artists and entrepreneurs, allowing them to connect directly with consumers worldwide. This shift has not only increased visibility but also fostered a more robust export market for Indonesian creative products.

Industry experts suggest that the creative sector’s growth is also a response to changing consumer preferences. With younger generations increasingly seeking unique and authentic experiences, local creators have capitalized on this trend by offering diverse and culturally rich products. This demand is evident in sectors ranging from fashion to digital content, where Indonesian brands are gaining traction among global audiences.

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However, challenges remain. While the growth is promising, the sector must navigate issues such as intellectual property rights, market saturation, and the need for continued investment in technology and infrastructure. Stakeholders are advocating for stronger policies to protect creators and ensure fair compensation for their work.

As Indonesia continues to invest in its creative economy, the potential for further growth is significant. The government’s commitment to supporting this sector aligns with global trends that recognize creativity as a cornerstone of economic development. With strategic investments and policies in place, Indonesia could position itself as a leader in the global creative economy.

While the growth is promising, the sector must navigate issues such as intellectual property rights, market saturation, and the need for continued investment in technology and infrastructure.

Looking ahead, the integration of technology into the creative process is likely to reshape the landscape even further. As virtual reality, augmented reality, and artificial intelligence become more prevalent, Indonesian creators will have new tools at their disposal to innovate and engage with consumers. This evolution presents an opportunity for the country to not only enhance its export capabilities but also to foster a vibrant cultural exchange on the world stage.

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