The standard advice is to post frequently and engage with others’ content to increase your visibility on LinkedIn. Most people follow it. Most people get poor results — and here is why. The LinkedIn algorithm has evolved to prioritize relevance, expertise, and meaningful interaction over simple likes and comments. It’s time to rethink your strategy.

Forget generic engagement pods — build a “Lateral Credibility Stack” instead

A “Lateral Credibility Stack” is a framework that emphasizes building credibility through consistent, high-quality content. This approach helps you establish yourself as a thought leader in your industry, increasing your visibility and engagement on LinkedIn. By focusing on credibility and relevance, you can improve your LinkedIn algorithmic rankings and reach a wider audience.

Forget hiding links in the first comment — adapt to the External Link Penalty

The use of external links in LinkedIn posts can decrease reach by roughly 60%. This means that if you’re including links to external websites or articles in your posts, you’re likely reducing your visibility and engagement. Instead, try to incorporate contextual relevance into your posts, using internal links or referencing external sources without linking to them directly.

Forget chasing meaningless likes — prioritize “deep signals” like dwell time and comment depth

The LinkedIn algorithm now favors focus, credibility, and relevance over superficial virality. This means that instead of chasing likes and comments, you should focus on creating content that encourages meaningful engagement, such as dwell time and comment depth. By prioritizing “deep signals,” you can increase your visibility and engagement on LinkedIn.

This means that instead of chasing likes and comments, you should focus on creating content that encourages meaningful engagement, such as dwell time and comment depth.

Forget cold direct messages — focus on organic engagement

79% of B2B decision-makers ignore cold direct messages, making organic LinkedIn engagement your most valuable currency. Instead of sending cold messages, focus on creating high-quality content that resonates with your audience and encourages meaningful engagement. This will help you build relationships and establish yourself as a thought leader in your industry.

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Forget posting frequently for the sake of it — implement a “90-Day Visibility Protocol”

A “90-Day Visibility Protocol” involves posting high-engagement content, utilizing relevant hashtags, and engaging with other users’ posts to increase visibility. By focusing on quality over quantity and engaging with others in a meaningful way, you can increase your visibility and reach a wider audience on LinkedIn.

Forget superficial virality — prioritize “Depth Score Optimization”

The “Depth Score” is a new ranking signal that measures how long users engage with your content, not just whether they clicked. Dwell time, comment depth, saves, and private shares all factor into your Depth Score. By prioritizing “Depth Score Optimization,” you can increase your visibility and engagement on LinkedIn and establish yourself as a thought leader in your industry.

Forget old tactics — prioritize contextual relevance and “deep signals”

Old tactics like generic engagement pods, hiding links in the first comment, and chasing meaningless likes no longer work on LinkedIn. The platform now uses AI to measure dwell time and rewards focus, credibility, and relevance. By prioritizing contextual relevance and “deep signals” like dwell time and comment depth, you can increase your visibility and engagement on LinkedIn and achieve your goals.

Forget old tactics — prioritize contextual relevance and “deep signals” Old tactics like generic engagement pods, hiding links in the first comment, and chasing meaningless likes no longer work on LinkedIn.

The conventional advice on LinkedIn optimization gets one thing right: the importance of engagement. However, the way to achieve meaningful engagement has changed. By prioritizing relevance, credibility, and “deep signals” over superficial virality, you can increase your visibility and reach a wider audience on LinkedIn. The single biggest lever you have is to focus on creating high-quality content that resonates with your audience and encourages meaningful engagement. By doing so, you can establish yourself as a thought leader in your industry and achieve your goals on LinkedIn.