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Aditya Birla Group to Invest in 8 D2C Ventures
TMRW is an Aditya Birla Group venture and a completely owned unit of Aditya Birla Fashion Retail Ltd. (ABRFL). On Monday, it announced its investments with eight digital-first lifestyle brands foraying into casual wear, kids’ wear, and western wear. The company said that it would invest 290 crores in these lifestyle brands in an attempt to build a billion-dollar D2C (direct-to-customer) portfolio in the next few years.Prashant Aluru, CEO and co-founder of TMRW, says, “What the founders bring is typical to any startup.” “What got the brand here is definitely needed to take the brand to the next level, which
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TMRW is an Aditya Birla Group venture and a completely owned unit of Aditya Birla Fashion Retail Ltd. (ABRFL). On Monday, it announced its investments with eight digital-first lifestyle brands foraying into casual wear, kids’ wear, and western wear. The company said that it would invest 290 crores in these lifestyle brands in an attempt to build a billion-dollar D2C (direct-to-customer) portfolio in the next few years.Prashant Aluru, CEO and co-founder of TMRW, says, “What the founders bring is typical to any startup.” “What got the brand here is definitely needed to take the brand to the next level, which […]
This is a premium article.
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