Aditya Birla Group to Invest in 8 D2C Ventures

TMRW is an Aditya Birla Group venture and a completely owned unit of Aditya Birla Fashion Retail Ltd. (ABRFL). On Monday, it announced its investments with eight digital-first lifestyle brands foraying into casual wear, kids' wear, and western wear. The company said that it would invest 290 crores in these lifestyle brands in an attempt to build a billion-dollar D2C (direct-to-customer) portfolio