On March 30, 2026, Dr. S. Arunachalam, Dean of Badruka School of Management (BSM), Hyderabad, discussed with a leading publication how BSM prepares students for a rapidly evolving, AI-driven business landscape. BSM’s approach includes a 15-day block teaching system, a faculty mix of academics and business leaders, and a curriculum focused on AI, ethical decision-making, and industry engagement.
Focus, Faculty, and Curriculum
BSM uses a 15-day block teaching system where students focus on a single course for 2-3 weeks, completing a 30-hour course in this period, unlike the traditional semester system. This approach is designed to cater to the needs of ‘Gen Z’ with reduced attention spans. The faculty combines academics with experienced business leaders, providing students with both conceptual understanding and practical experience.
The Model: By focusing on a single course, students can delve deeper into the subject matter, fostering a more comprehensive understanding.
The People: The mix of academics and business leaders in the faculty ensures that students receive well-rounded guidance.
The Curriculum: The curriculum integrates AI, ethical decision-making, and industry engagement, with AI woven horizontally across all courses as a mandatory 300-hour component.
Benefits of the Block Teaching System
The block teaching system allows students to immerse themselves in a subject without the distraction of multiple courses. For instance, a student focusing on marketing for two weeks can gain a deeper understanding of marketing strategies and their applications, which can be applied in real-world scenarios.
A New Era of Leadership
BSM treats AI not as a specialization but as a horizontal competency across all courses. Students learn to leverage AI in finance, operations, marketing, product management, and creative problem-solving. AI governance is also a focus, with students learning about the ethical use of AI, stress testing, sensitivity analysis, and proper data use.
The People: The mix of academics and business leaders in the faculty ensures that students receive well-rounded guidance.
AI as a Horizontal Competency: By integrating AI across all courses, BSM ensures that students understand its applications in various business contexts.
AI for Creativity and Innovation: Specific courses are designed to show students the potential of using AI in enhancing creativity, innovation, and product development.
Real-World Applications of AI in Business
For example, in marketing, AI can be used to analyze customer data and predict trends. BSM students learn how to apply AI in such scenarios, making them more competitive in the job market. According to a recent report, companies that have adopted AI in their marketing strategies have seen a significant increase in customer engagement and conversion rates.
How BSM Prepares Students
BSM emphasizes internships, live projects, and mentorships to bridge the gap between academia and industry. These experiences serve as “professional auditions” where students apply theoretical knowledge to real business problems. Industry partnerships range from start-ups and corporates to brand consultancies, offering students access to real projects and strategic decision-making experiences.
Internships and Live Projects: Practical experiences that help students build a portfolio of work and make industry connections.
Mentorships: Guidance from experienced professionals that aids in career development and networking.
Success Stories from BSM Alumni
Many BSM graduates have secured pre-placement offers from top companies, a testament to the school’s strong industry connections and the practical skills its students acquire. For instance, a recent BSM graduate was offered a position at a leading tech firm, where they would be working on AI-driven projects, further highlighting the relevance of BSM’s curriculum.
Ethical Leadership in the Age of AI
BSM focuses on cultivating ethical, transformational leaders through leadership training that prioritizes ethical dilemmas, human-centric decision-making, and emotional intelligence. Students are presented with real-life dilemmas, such as balancing cost efficiency through AI with the potential for employee layoffs, to make informed and responsible decisions.
Ethical Dilemmas: Training students to navigate complex situations where they must weigh the benefits of AI against potential human impacts.
Human-Centric Decision-Making: Encouraging students to prioritize human needs and values in their decision-making processes.
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Emotional intelligence is crucial for leaders to make empathetic and informed decisions. BSM’s emphasis on emotional intelligence ensures that its graduates are not only technically proficient but also capable of leading with empathy and understanding.
Mentorships: Guidance from experienced professionals that aids in career development and networking.
BSM’s Vision for Future-Ready Leaders
As AI continues to evolve, BSM’s integrated approach aims to equip students with the skills and ethical framework necessary for leadership in a rapidly changing business environment. The emphasis on AI as a horizontal competency, combined with a strong focus on ethical leadership, positions BSM graduates to thrive in an AI-driven world.
Adapting to Change: BSM’s proactive approach to AI education prepares students for a future where technological advancements are constant.
Global Context: The outage of a major Chinese AI startup highlights the importance of BSM’s approach in preparing students for the challenges and opportunities in the global AI landscape.
Future Prospects and Opportunities
With the global AI market expected to grow significantly in the coming years, BSM’s focus on AI education and ethical leadership positions its graduates for success. As companies increasingly adopt AI solutions, the demand for professionals who understand AI’s applications and implications will rise, making BSM graduates highly sought after.