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Customer Centric Innovation – Understanding the Story Behind the Numbers
Innovation has been a primary priority – and a source of frustration – for leaders for as long as we can remember. According to a recent McKinsey survey, 84% of global executives believe innovation is critical to their growth strategy, but 94% are unsatisfied with their firms’ innovation performance. This makes no sense on paper. Businesses have never had a better understanding of their customers. Corporations can now collect a tremendous variety and volume of customer data at an unprecedented rate and perform sophisticated analyses on it as a result of the Machine Learning revolution. However, for the majority of
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Innovation has been a primary priority – and a source of frustration – for leaders for as long as we can remember. According to a recent McKinsey survey, 84% of global executives believe innovation is critical to their growth strategy, but 94% are unsatisfied with their firms’ innovation performance. This makes no sense on paper. Businesses have never had a better understanding of their customers. Corporations can now collect a tremendous variety and volume of customer data at an unprecedented rate and perform sophisticated analyses on it as a result of the Machine Learning revolution. However, for the majority of […]
This is a premium article.
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