Melbourne, Australia — TikTok is facing a major backlash as users uninstall the app in droves. This comes on the heels of technical issues that have plagued the platform’s functionality. As a result, many users are exploring alternative social media options, leading to a spike in downloads for the indie app UpScrolled. Understanding this shift is crucial for professionals navigating the rapidly changing social media landscape.

According to recent data from analytics firm Sensor Tower, uninstalls of TikTok in the United States surged by 150 percent over the last three months. Despite a slight increase in daily active users, the frustrations surrounding TikTok’s technical glitches have driven many to seek alternatives. Users have reported problems with view counts and load times, which TikTok attributes to a power outage at a data center.

Amidst TikTok’s turmoil, UpScrolled has emerged as a viable competitor. Launched in June 2025, the app has quickly gained traction, becoming the ninth most downloaded app in the US App Store. It has also reached the top five in both the UK and Australian markets. The app’s rapid rise in popularity coincides with TikTok’s ongoing issues, suggesting that users are eager for a platform that offers a more reliable experience.

Why Users Are Leaving TikTok

Users are increasingly frustrated with TikTok’s technical problems. Many have reported issues with the app’s recommendation algorithm, which has affected their ability to view content. This dissatisfaction has led to a significant number of uninstalls, as users seek platforms that provide a more seamless experience.

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In contrast, UpScrolled offers a refreshing alternative. The app allows users to share photos and short videos with a focus on a chronological feed, which many find appealing. By prioritizing user experience and transparency, UpScrolled is positioning itself as a contender in the crowded social media space.

Why Users Are Leaving TikTok Users are increasingly frustrated with TikTok’s technical problems.

Moreover, UpScrolled’s indie status resonates with users who are tired of large corporations controlling their online experiences. The app’s founder, Issam Hijazi, emphasizes building a platform that values user input and equitable visibility for all posts. This approach contrasts sharply with TikTok’s algorithm-driven content curation, which some users feel suppresses their voices.

As TikTok grapples with these challenges, it’s clear that user dissatisfaction can lead to significant shifts in social media engagement. The rise of UpScrolled highlights the potential for indie apps to capture market share by addressing user concerns head-on.

How This Shift Affects Your Social Media Strategy

The growing popularity of UpScrolled presents both challenges and opportunities for professionals in digital marketing and social media management. As users migrate away from TikTok, it’s essential to understand how this shift could impact your strategy.

For those heavily invested in TikTok marketing, the current situation may necessitate a reevaluation of your approach. If TikTok’s technical issues continue, brands may need to diversify their social media presence by exploring platforms like UpScrolled. This diversification can help mitigate risks associated with relying solely on one platform.

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As a marketing professional, consider how you can foster a more interactive relationship with your audience.

Additionally, the rise of UpScrolled emphasizes the importance of user engagement and feedback. As a marketing professional, consider how you can foster a more interactive relationship with your audience. This may involve soliciting feedback on content preferences or creating campaigns that encourage user participation.

Here are a few actionable steps to consider:

• Assess your current social media strategy: Evaluate your reliance on TikTok and explore alternative platforms like UpScrolled.
• Engage with your audience: Use polls or surveys to understand what content your followers want to see, especially if you decide to shift focus to UpScrolled.
• Monitor trends: Stay updated on TikTok’s technical fixes and user sentiment to gauge when it might be a good time to re-engage with the platform.

However, experts warn that the surge in popularity for UpScrolled may be temporary. According to a recent analysis, user loyalty can shift rapidly in the social media landscape. If TikTok resolves its technical issues, many users may return, highlighting the need for brands to remain adaptable.

The Future of Social Media Platforms

The current landscape indicates a shift towards user-centric platforms. As users become more aware of their choices, they may gravitate towards apps that prioritize their needs and offer transparency. This trend could lead to a more diverse social media ecosystem, where indie apps can thrive alongside established giants.

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Looking ahead, it will be interesting to see how TikTok responds to the challenges it faces. Will it implement significant changes to regain user trust, or will the rise of UpScrolled signal a permanent shift in user behavior? The outcome could redefine how social media platforms engage with their audiences and adapt to their needs.

The Future of Social Media Platforms The current landscape indicates a shift towards user-centric platforms.

As a professional, consider how you can leverage these changes. Are you ready to explore new platforms and engage with users in innovative ways? The future of social media may depend on your ability to adapt to this evolving landscape.