Apple unveiled a touchscreen MacBook Pro on Wednesday, with the 14-inch model starting at $2,899.
The touchscreen MacBook Pro comes in two sizes
Apple unveiled a touchscreen MacBook Pro on Wednesday, with the 14-inch model starting at $2,899. The new line also comes in a 16-inch size, and both use a PROLED XDR Display. Apple offers M5 Pro and M5 Max chips as processor choices. The configurations support up to 128GB of unified memory and up to 16TB of storage, bringing those chip, memory and storage options to the touchscreen models.¹²
The display reaches 2,000 nits of peak HDR and SDR brightness. The 14-inch model weighs 3.0 pounds (1.38 kg), while the 16-inch version weighs 4.0 pounds (1.82 kg). Both sizes have three Thunderbolt 5 ports, an HDMI port, an SDXC card slot, MagSafe and a headphone jack. The shared ports provide connection options across both screen sizes.²
The display reaches 2,000 nits of peak HDR and SDR brightness.
The 16-inch version starts at $3,399. Users can connect three external displays to the M5 Pro model and up to four to the M5 Max model. The number of external screens supported depends on which chip configuration a buyer chooses, so the two variants differ in more than their processor options.²
Preorders open before the laptop goes on sale
Consumers can preorder the touchscreen MacBook Pro from October 30. The device becomes available starting November 6. The two dates set separate points for ordering and availability: customers can place a preorder before the laptop is available.²
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Read More →The touchscreen laptop follows Apple's unveiling of a standard MacBook Pro with an M6 chip the day before. That model has a 14-inch screen and starts at $1,999. The two launches put a standard MacBook Pro and the new touchscreen models in Apple's product range at the same time, with different chips and starting prices.¹²
John Ternus adds the touchscreen laptop to a product run
The touchscreen Mac is the third new product Apple has introduced since John Ternus, Apple's newly minted chief executive, took over in September. Last month, Apple unveiled its first foldable smartphone, the iPhone Duo. Earlier this month, it introduced HomeView, a tablet for the home. The laptop extends a sequence of new products under Ternus's leadership.¹²
John Ternus, Apple's newly minted chief executive, said the company asked itself, “As we like to do around here, we asked ourselves: How do we make the MacBook Pro even better?” He also said, “This display provides so much more than touch.” The remarks put the touchscreen alongside the display as a feature of the new laptop.¹²
Apple's earlier laptop experiment with touch came through its Touch Bar, nearly ten years before this release. Rumors that the company was working on a touchscreen Mac began circulating nearly three years before the introduction. Those intervals mark two stages in the product's development: an earlier attempt to add touch to its laptops and later speculation about a touchscreen Mac.¹²
The laptop extends a sequence of new products under Ternus's leadership.¹²
Touchscreen laptops are already part of a wider market
Lenovo, HP and Dell each sell touchscreen laptops. In the first half of this year, touchscreen models accounted for sixteen percent of all laptop shipments, according to IDC. Apple raised Mac prices in June, and the base MacBook Pro increased by $300 to $1,999. Jitesh Ubrani, a director of consumer devices research at IDC, said adding features is one way to justify a price increase and can make a product seem like better value.¹²
Apple now sells six types of Macs, six types of iPhones and four types of iPads. The company once described its product-design process as “1,000 noes for every yes.” Michael Gartenberg, a consumer technology analyst who worked in product marketing at Apple from 2013 to 2016, said Apple's current approach reminded him of the 1990s, when John Sculley ran the company and it was nearing bankruptcy. Gartenberg called the strategy “such a nontraditional Apple way of doing things” and said, “It sort of feels like it’s a thousand yeses for every no.”¹²
Sources
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