In.gr was identified as one of Greece’s most trusted news sources in a Reuters Institute survey released in June 2026, while protothema.gr led domestic traffic rankings according to SimilarWeb data.
In.gr was identified as one of Greece’s most trusted news sources in a Reuters Institute survey released in June 2026.SimilarWeb data shows protothema.gr as the most visited Greek news website for May 2026.
The Reuters Institute for the Study of Journalism published its 2026 Digital News Report in June, ranking in.gr among the most trusted and widely read Greek news outlets [2]. The same period, SimilarWeb released a ranking of Greek news‑media publisher websites for May 2026, listing protothema.gr as the top‑visited site in the country [3]. Both rankings are part of broader global analyses that include data from South Korea, Japan, the United Kingdom and the United States [4].
The Reuters Institute survey was conducted across 21 European markets, with 42 percent of Greek respondents indicating trust in in.gr [2]. SimilarWeb’s traffic analysis, based on metrics such as average visit duration, pages per visit and bounce rate, placed protothema.gr ahead of other Greek news sites in terms of unique visitors [3]. The global “biggest news websites” list compiled by SimilarWeb also featured several Greek sites, reflecting their presence in the worldwide digital news ecosystem [4].
Survey and Ranking Methodology
The Reuters Institute’s annual Digital News Report combines online surveys of news consumers with expert assessments of news outlets’ credibility [2]. In the 2026 edition, the institute surveyed 1,500 Greek adults, asking respondents to name news sources they trusted for accurate information. In.gr received the highest trust score among Greek digital news platforms, with 42 percent of participants selecting it [2].
SimilarWeb’s ranking of Greek news websites relies on proprietary traffic measurement tools that capture data from web browsers, mobile apps and ISP partnerships [3]. The May 2026 report measured average monthly visits, visitor engagement and bounce rates to determine the most visited sites. Protothema.gr recorded the highest unique visitor count among Greek news sites, surpassing competitors such as in.gr and Mega [3].
The global “biggest news websites” list for 2026 was compiled by SimilarWeb using aggregated traffic data across all languages [4]. The list includes sites from South Korea, Japan, the United Kingdom and the United States, positioning Greek outlets within an international context. The methodology emphasizes total traffic volume, page views and user engagement metrics [4].
The outlet’s editorial focus on breaking news, politics and business contributed to its high trust rating.
In.gr, operated by the Greek media group In.gr Media, achieved a top‑three placement in the Reuters Institute’s trust ranking and ranked among the most read digital news platforms in Greece [2]. The outlet’s editorial focus on breaking news, politics and business contributed to its high trust rating.
Protothema.gr, the online portal of the weekly magazine Protothema, led the SimilarWeb traffic ranking for Greek news websites in May 2026, recording the longest average visit duration and the lowest bounce rate among its peers [3]. The site’s extensive coverage of domestic and international affairs attracted a broad readership.
Mega, a major Greek television broadcaster, secured the first place in weekly audience preference for its television news bulletin, according to the Reuters Institute report [2]. While Mega’s digital presence was not the top traffic driver, its broadcast news bulletin remained the most preferred among Greek viewers.
Geographic Scope of the Rankings
The Reuters Institute survey covered Greece alongside 20 other European nations, providing a comparative view of news trust across the continent [2]. The SimilarWeb traffic analysis focused specifically on Greece but placed the results within a global framework that includes major markets such as South Korea, Japan, the United Kingdom and the United States [4].
Greek news outlets therefore appear in both regional and worldwide rankings. In.gr’s trust rating is measured against other Greek and European platforms, while protothema.gr’s traffic figures are benchmarked against global news sites in the SimilarWeb “biggest news websites” report [4].
The Reuters Institute’s trust metric derives from respondents’ self‑reported confidence in a news outlet’s accuracy, impartiality and reliability [2]. The survey also captured readership frequency, allowing the institute to identify outlets that are both trusted and widely consumed.
Greek news outlets therefore appear in both regional and worldwide rankings.
SimilarWeb’s traffic rankings are generated from a combination of direct measurement (via browser extensions and SDKs) and statistical modeling of ISP data [3]. The platform assesses site performance on criteria such as average visit duration, pages per visit and bounce rate to calculate a composite ranking score.
Both organizations publish their methodologies alongside the results, ensuring transparency in how trust and traffic are quantified [2][3][4].
Greek readers now have clear data indicating that in.gr enjoys the highest trust among surveyed news sources, which may influence their choice of information channels for political and economic news [2]. The 42 percent trust figure provides a benchmark for media literacy initiatives and for advertisers assessing brand‑safe environments [2].
For digital publishers, protothema.gr’s leading traffic position highlights the importance of user engagement metrics such as visit duration and low bounce rates. Content strategies that prioritize timely reporting and interactive features are likely to sustain or improve site performance [3].
Broadcasters like Mega can leverage their strong television news bulletin preference to cross‑promote digital content, potentially increasing online audience share [2]. Media regulators and industry bodies may use the combined trust and traffic data to monitor the health of the Greek news ecosystem and to address the reported decline in overall public confidence in media [2].
Key Facts
Broadcasters like Mega can leverage their strong television news bulletin preference to cross‑promote digital content, potentially increasing online audience share [2].
What: in.gr ranked among Greece’s most trusted news outlets; protothema.gr topped domestic traffic rankings.
When: Reuters Institute report released June 2026; SimilarWeb traffic data updated May 2026 (published June 1 2026).
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