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Jio to Launch Its Own Short-Video Making Platform
Reliance’s Jio is launching its own short video app platform called “Platform.” It is expected to go completely live in January 2023. Jio has joined hands with famous music and pop culture magazine Rolling Stone India and advertising agency Creativeland Asia to mark its foray into the short video space.This “platform” will tap into the ever-growing creator economy and operate just like the “reels” on meta platforms like Facebook and Instagram. The whole market for content creation has grown exponentially in the last few years and is expected to grow even further. The present valuation of the Indian content creation industry
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Reliance’s Jio is launching its own short video app platform called “Platform.” It is expected to go completely live in January 2023. Jio has joined hands with famous music and pop culture magazine Rolling Stone India and advertising agency Creativeland Asia to mark its foray into the short video space.This “platform” will tap into the ever-growing creator economy and operate just like the “reels” on meta platforms like Facebook and Instagram. The whole market for content creation has grown exponentially in the last few years and is expected to grow even further. The present valuation of the Indian content creation industry […]
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