How Pooja Backliwal is Transforming Jewelry into Timeless Works of Art

In this special interview, Career Ahead Magazine explores the world of luxury jewelry with Pooja Backliwal, the creative force behind Traditions by Pooja Backliwal. The discussion delves into her brand’s unique approach to blending tradition with contemporary design, as well as offering valuable insights for those aspiring to build a career in jewelry design and entrepreneurship.

Career Ahead: Your designs are known for their seamless blend of tradition with contemporary elements. What guides your approach in achieving this balance?

Pooja Backliwal: Balancing tradition with modernity is at the heart of what we do at Traditions. I draw inspiration from our rich heritage, ensuring that the craftsmanship reflects our legacy, while also incorporating contemporary elements that resonate with today’s clients. It’s about creating pieces that are timeless yet relevant, allowing our clients to wear a piece of history that fits seamlessly into their modern lives.

Career Ahead: How do you position Traditions by Pooja Backliwal in a market where there are so many established luxury brands globally?

Pooja Backliwal: We are focused on providing unparalleled quality and a highly personalized experience rather than competing directly with global luxury giants. Our aim is to bring the same level of craftsmanship and attention to detail that you would find with renowned international designers, but with a distinctively bespoke approach. Every piece we create is custom-designed to reflect the unique personality and story of our clients. It’s this combination of heritage, quality, and personalization that sets us apart and resonates with those who value something truly special and unique.

Career Ahead: Sustainability is becoming a significant concern for many, especially among younger generations. How does Traditions by Pooja Backliwal address this, particularly in the context of lab-grown diamonds?

Pooja Backliwal: Sustainability is indeed a priority, and we fully support the use of lab-grown diamonds. These diamonds offer the same brilliance and quality as natural ones but with a significantly lower environmental impact. Many of our clients, particularly the sustainability-conscious next generation, are increasingly requesting lab-grown diamonds. We are proud to offer these options, knowing they align with our clients’ values without compromising on beauty or quality. In fact, our commitment to offering ethically sourced and environmentally friendly options reflects our dedication to both tradition and innovation.

Career Ahead: As someone who has successfully merged creativity with business acumen, what advice would you give to aspiring jewelry designers looking to build a career in this field?

Pooja Backliwal: The jewelry industry is incredibly rewarding but also highly competitive. For aspiring designers, my advice would be to focus on honing your craft and building a strong understanding of both design and business. Creativity is crucial, but so is the ability to understand market trends, manage operations, and connect with clients on a personal level. Building a brand takes time, so patience and perseverance are key. I also recommend seeking out mentorship and learning from those who have experience in the field—it’s invaluable as you navigate the challenges and opportunities in this industry.

Career Ahead: What role do lab-grown diamonds play in your collections, and how do they align with your brand’s values?

Pooja Backliwal: Lab-grown diamonds have become an integral part of our offerings, particularly as sustainability becomes more important to our clients. These diamonds provide the same brilliance and quality as mined diamonds but with a much lower environmental impact. Many of our clients, especially the next generation, are increasingly requesting these ethical options, and we are proud to offer them. This shift aligns perfectly with our commitment to offering high-quality, responsible luxury that meets the evolving needs of our clientele.

Career Ahead: For those interested in the business side of jewelry, what are the most important skills they should develop?

Pooja Backliwal: Understanding the nuances of the jewelry market is crucial. This includes everything from sourcing materials to pricing strategies and client relationship management. Financial acumen is important, as is marketing—especially in today’s digital age. Knowing how to effectively position your brand and reach your target audience can make a significant difference. Additionally, having strong leadership and organizational skills will help you manage the various aspects of the business, from production to sales and customer service.

Career Ahead: Who are some of the international designers that inspire you, and how does their influence reflect in your work?

Pooja Backliwal: I have immense respect for designers like Cartier, Harry Winston, and Bvlgari, who have set the bar for luxury and craftsmanship. Their dedication to quality and innovation is something I admire and strive to reflect in my own work. At Traditions, we aim to offer the same level of craftsmanship, but with a bespoke approach that caters to the unique tastes and stories of our clients.

Career Ahead: What advice would you give to someone purchasing bespoke jewelry for the first time?

Pooja Backliwal: My advice would be to take your time and choose something that truly resonates with you. Bespoke jewelry is an investment, not just in terms of money, but in creating something that tells your story. Work closely with your designer to ensure that every detail reflects your vision and that the final piece is something you will cherish for a lifetime.

Pooja Backliwal’s approach to jewelry design is a perfect blend of tradition and innovation, offering clients a unique and personalized experience. With a focus on quality, sustainability, and providing insights for budding professionals, Traditions by Pooja Backliwal stands as a beacon of timeless elegance in the luxury jewelry market.