No products in the cart.
Why a Career in Advertising May Not Be Your Next Best Move?
A career in advertising may seem like a dream come true, but it's not for the faint-hearted. The industry demands mental and physical endurance, creativity, and the ability to sell an illusion. In this article, learn why advertising may not be the right career move for everyone and what qualities are needed to succeed in this field.
If you can't sell an illusion, stay away from advertising.
Copywriters, brand managers, advertisers, creative directors, graphic designers are all great illusionists. They sell illusions and dreams. They are mentalists who can read the minds of the consumer.
Coco-Cola is a great example, branding flavored sugar water as happiness. Though the ill-effects of sugar are widely researched
